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Tom's avatar

visibility!!! you need a series of youtube videos showing the helmet in action. preferably with a radar gun showing it can take a very fast puck with no damage. use a mannequin head instrumented to show the forces on the head when the puck hits.

if you are really confident and have the puck strike point dialed in, take a few hits wearing the helmet. think of the early demos of bullet proof vests - always the inventor

once you have the videos, contact a few TV stations in NHL cities - try to get them to do a piece on you (again demoing it yourself). the plucky underdog story always works!

I've seen a lot of great idea businesses fail because there was a lack of understanding that inventing is only half the job - marketing is just as important.

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James Stanley's avatar

I think it would help to put up a post (or a web page, or a YouTube video as Tom suggested) that succinctly summarises what you're trying to do. As it stands, it's pretty hard for a reader to send a single URL to a hockey player to get them to understand the project, as (as far as I can tell) the only public documentation of it is the updates you've published on substack.

Once you have that "launching-off point" where people can quickly learn what the project is about, what's so good about it, why they care, etc. then you have a chance of people spreading it virally, but also (IMO) you're much more likely to get through to the goalies and agents that you're trying to get involved, because there's a better chance that they'll actually understand.

Good luck with it, I'd love to see you succeed!

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